{"id":661,"date":"2024-06-29T12:32:34","date_gmt":"2024-06-29T09:02:34","guid":{"rendered":"https:\/\/divan-ads.com\/blog\/?p=661"},"modified":"2024-12-21T14:02:07","modified_gmt":"2024-12-21T10:32:07","slug":"what-is-quality-score","status":"publish","type":"post","link":"https:\/\/divan-ads.com\/blog\/what-is-quality-score\/","title":{"rendered":"\u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 \u0686\u06cc\u0633\u062a\u061f"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a (Quality Score) \u0645\u0639\u06cc\u0627\u0631\u06cc \u0627\u0633\u062a \u06a9\u0647 \u06af\u0648\u06af\u0644 \u0628\u0631\u0627\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u06a9\u06cc\u0641\u06cc\u062a \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u0646 \u0627\u0645\u062a\u06cc\u0627\u0632 \u062f\u0631 \u0645\u0642\u06cc\u0627\u0633 \u06f1 \u062a\u0627 \u06f1\u06f0 \u0633\u0646\u062c\u06cc\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 \u0628\u0627\u0644\u0627\u062a\u0631 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0628\u0647 \u0627\u062d\u062a\u0645\u0627\u0644 \u0632\u06cc\u0627\u062f \u0646\u0633\u0628\u062a \u0628\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0631\u0642\u0628\u0627 \u0628\u0647 \u0647\u062f\u0641 \u06a9\u0627\u0631\u0628\u0631 \u0645\u0631\u062a\u0628\u0637\u200c\u062a\u0631 \u0627\u0633\u062a. \u0627\u0645\u062a\u06cc\u0627\u0632 \u067e\u0627\u06cc\u06cc\u0646\u200c\u062a\u0631 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0647\u0645\u0686\u0646\u0627\u0646 \u062c\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f. \u0627\u06cc\u0646 \u0627\u0645\u062a\u06cc\u0627\u0632 \u0646\u0634\u0627\u0646 \u062f\u0647\u0646\u062f\u0647 \u0645\u06cc\u0632\u0627\u0646 \u0645\u0637\u0627\u0628\u0642\u062a \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0628\u0627 \u0646\u06cc\u0627\u0632\u0647\u0627 \u0648 \u0647\u062f\u0641 \u062c\u0633\u062a\u062c\u0648\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627\u0644\u0642\u0648\u0647 \u0627\u0633\u062a \u0648 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0631 \u0639\u0645\u0644\u06a9\u0631\u062f \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u062a\u0623\u062b\u06cc\u0631 \u0628\u06af\u0630\u0627\u0631\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0647 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc (quality score) \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0645\u06a9\u0627\u0646\u06cc\u0632\u0645 \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u0641\u06a9\u0631 \u06a9\u0646\u06cc\u062f: \u0647\u062f\u0641 \u06af\u0648\u06af\u0644 \u0646\u0645\u0627\u06cc\u0634 \u0645\u0631\u062a\u0628\u0637\u200c\u062a\u0631\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0628\u0631\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u0633\u062a. \u0648 \u0627\u0632 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a (\u062f\u0631 \u06a9\u0646\u0627\u0631 \u0633\u0627\u06cc\u0631 \u0639\u0648\u0627\u0645\u0644) \u0628\u0631\u0627\u06cc \u062a\u0639\u06cc\u06cc\u0646 \u0627\u06cc\u0646\u06a9\u0647 \u0622\u06cc\u0627 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0628\u0647 \u0627\u06cc\u0646 \u0647\u062f\u0641 \u062e\u062f\u0645\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f \u06cc\u0627 \u0646\u0647\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 \u0686\u06af\u0648\u0646\u0647 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/divan-ads.com\/blog\/what-is-google-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u06af\u0648\u06af\u0644 \u0627\u062f\u0632<\/a> \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0631\u0627 \u0628\u0627 \u062a\u0631\u06a9\u06cc\u0628 \u06a9\u0631\u062f\u0646 \u0627\u06cc\u0646 \u0633\u0647 \u067e\u0627\u0631\u0627\u0645\u062a\u0631 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9<\/li>\n\n\n\n<li>\u0627\u0631\u062a\u0628\u0627\u0637 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0627 \u062a\u0628\u0644\u06cc\u063a \u0648 \u0644\u0646\u062f\u06cc\u0646\u06af \u067e\u06cc\u062c<\/li>\n\n\n\n<li>\u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0627\u0632 \u0644\u0646\u062f\u06cc\u0646\u06af \u067e\u06cc\u062c<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1009\" height=\"723\" src=\"https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/qs1.jpg\" alt=\"\u0641\u0631\u0645\u0648\u0644 \u0645\u062d\u0627\u0633\u0628\u0647 \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631\" class=\"wp-image-2893\" srcset=\"https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/qs1.jpg 1009w, https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/qs1-500x358.webp 500w, https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/qs1-768x550.webp 768w\" sizes=\"(max-width: 1009px) 100vw, 1009px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u067e\u06cc\u0634 \u0628\u06cc\u0646\u06cc \u0634\u062f\u0647 (Expected CTR):<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631 \u062a\u062e\u0645\u06cc\u0646 \u0645\u06cc\u200c\u0632\u0646\u062f \u06a9\u0647 \u0686\u0647 \u062f\u0631\u0635\u062f\u06cc \u0627\u0632 \u0627\u0641\u0631\u0627\u062f \u0631\u0648\u06cc \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u06a9\u0644\u06cc\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062e\u0635\u0648\u0635\u0627 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0639\u0628\u0627\u0631\u062a \u062c\u0633\u062a\u062c\u0648\u06cc \u0622\u0646\u200c\u0647\u0627 \u062f\u0642\u06cc\u0642\u0627 \u0628\u0627 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0647\u062f\u0641 \u0634\u0645\u0627 \u0645\u0637\u0627\u0628\u0642\u062a \u062f\u0627\u0631\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u06af\u0648\u06af\u0644 \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062b\u0628\u062a \u0634\u062f\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0627\u0631\u062a\u0628\u0627\u0637 \u062a\u0628\u0644\u06cc\u063a (Ad Relevance):<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0631\u062a\u0628\u0627\u0637 \u062a\u0628\u0644\u06cc\u063a \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u0686\u0642\u062f\u0631 \u06a9\u0644\u06cc\u062f\u0648\u0627\u0698\u0647 \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u0647\u062f\u0641 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0628\u0627 \u0622\u0646\u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0647\u0646\u06af\u0627\u0645 \u062c\u0633\u062a\u062c\u0648 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0622\u0646 \u0647\u0633\u062a\u0646\u062f \u0645\u0637\u0627\u0628\u0642\u062a \u062f\u0627\u0631\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06af\u0631 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0628\u0627 \u0639\u0628\u0627\u0631\u062a \u062c\u0633\u062a\u062c\u0648 \u0628\u0633\u06cc\u0627\u0631 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0634\u062f\u060c <strong>\u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 <\/strong>(QS) \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u06cc\u0627\u0628\u062f \u0648 \u0628\u0647 \u0627\u062d\u062a\u0645\u0627\u0644 \u0632\u06cc\u0627\u062f \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u062a\u062c\u0631\u0628\u0647 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f (Landing Page Experience):<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u0646 \u0645\u0648\u0631\u062f \u06a9\u06cc\u0641\u06cc\u062a \u0635\u0641\u062d\u0647\u200c\u0627\u06cc \u0631\u0627 \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u067e\u0633 \u0627\u0632 \u06a9\u0644\u06cc\u06a9 \u06a9\u0631\u062f\u0646 \u0631\u0648\u06cc \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0628\u0647 \u0622\u0646 \u0647\u062f\u0627\u06cc\u062a \u0645\u06cc\u200c\u0634\u0648\u0646\u062f\u060c \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0631\u0627\u06cc \u062a\u0639\u06cc\u06cc\u0646 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0627\u0632 \u0644\u0646\u062f\u06cc\u0646\u06af \u067e\u06cc\u062c\u060c \u06af\u0648\u06af\u0644 \u0628\u0647 \u0639\u0648\u0627\u0645\u0644\u06cc \u0645\u0627\u0646\u0646\u062f \u0633\u0631\u0639\u062a \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc \u0635\u0641\u062d\u0647\u060c \u0645\u0648\u0628\u0627\u06cc\u0644 \u0641\u0631\u0646\u062f\u0644\u06cc \u0628\u0648\u062f\u0646 \u0648 \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u062d\u062a\u0648\u0627 \u0646\u06af\u0627\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u062c\u0631\u0628\u0647 \u0628\u0647\u062a\u0631 \u0644\u0646\u062f\u06cc\u0646\u06af \u067e\u06cc\u062c \u0628\u0647 \u06a9\u06cc\u0641\u06cc\u062a \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0627 \u0627\u062d\u062a\u0645\u0627\u0644 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0627\u0642\u062f\u0627\u0645 \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u0634\u0645\u0627 \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u0646\u062f(\u06cc\u0639\u0646\u06cc \u062f\u0631\u0635\u062f \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0627 \u0628\u0627\u0644\u0627\u062a\u0631 \u062e\u0648\u0627\u0647\u062f \u0628\u0631\u062f).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0645\u062d\u0627\u0633\u0628\u0647 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06f1\u06f0-\u06f1:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0631 \u06cc\u06a9 \u0627\u0632 \u0627\u06cc\u0646 \u0645\u0624\u0644\u0641\u0647\u200c\u0647\u0627 \u0628\u0647 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u06af\u0648\u06af\u0644 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u00ab\u067e\u0627\u06cc\u06cc\u0646 \u062a\u0631 \u0627\u0632 \u062d\u062f \u0645\u062a\u0648\u0633\u0637\u00bb\u060c \u00ab\u0645\u062a\u0648\u0633\u0637\u00bb \u0648 \u00ab\u0628\u0627\u0644\u0627\u062a\u0631 \u0627\u0632 \u062d\u062f \u0645\u062a\u0648\u0633\u0637\u00bb \u062f\u0631\u062c\u0647 \u0628\u0646\u062f\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/quality-score.jpg\" alt=\"\u0639\u06a9\u0633\u06cc \u0627\u0632 \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 \u062f\u0631 \u067e\u0646\u0644 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632\" class=\"wp-image-1677\" srcset=\"https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/quality-score.jpg 1000w, https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/quality-score-500x250.webp 500w, https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/quality-score-768x384.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0686\u06af\u0648\u0646\u0647 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0631\u062a\u0628\u0647 \u0628\u0646\u062f\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0628\u0647 \u0648\u0633\u06cc\u0644\u0647 \u0645\u0642\u0627\u06cc\u0633\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u0648 \u0631\u0642\u0628\u0627 \u062f\u0631 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0634\u0627\u0628\u0647.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644 \u0627\u06af\u0631 \u0627\u0631\u062a\u0628\u0627\u0637 \u062a\u0628\u0644\u06cc\u063a \u0628\u0627 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0648 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0627\u0632 \u0644\u0646\u062f\u06cc\u0646\u06af \u067e\u06cc\u062c \u0634\u0645\u0627 \u062f\u0631 \u06cc\u06a9 \u06a9\u06cc\u0648\u0631\u062f \u062e\u0627\u0635 \u06a9\u0645\u062a\u0631 \u0627\u0632 \u0631\u0642\u06cc\u0628 \u0628\u0627\u0634\u062f\u061b \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u062f\u0631 \u062c\u0627\u06cc\u06af\u0627\u0647 \u067e\u0627\u06cc\u06cc\u0646\u200c\u062a\u0631 \u0631\u0642\u06cc\u0628 \u062f\u0631 \u0647\u0631 \u06cc\u06a9 \u0627\u0632 \u0645\u0648\u0644\u0641\u0647\u200c\u0647\u0627 \u00ab\u06a9\u0645\u062a\u0631 \u0627\u0632 \u0645\u062a\u0648\u0633\u0637\u00bb \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0645\u0627 \u0627\u06af\u0631 \u062f\u0631 \u0627\u06cc\u0646 \u0633\u0647 \u0645\u0648\u0644\u0641\u0647 \u0628\u0627 \u0631\u0642\u06cc\u0628 \u062e\u0648\u062f \u0628\u0631\u0627\u0628\u0631 \u0628\u0627\u0634\u06cc\u062f\u061b \u062f\u0631 \u062f\u0631\u062c\u0647 \u0645\u062a\u0648\u0633\u0637 \u062c\u0627 \u0645\u06cc\u200c\u06af\u06cc\u0631\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0648 \u0627\u06af\u0631 \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f \u0628\u0647\u062a\u0631 \u0627\u0632 \u0631\u0642\u06cc\u0628 \u062e\u0648\u062f \u0639\u0645\u0644 \u06a9\u0631\u062f\u0647 \u0628\u0627\u0634\u06cc\u062f\u061b \u06af\u0631\u06cc\u062f \u0628\u0627\u0644\u0627\u062a\u0631 \u0627\u0632 \u0645\u062a\u0648\u0633\u0637 \u062f\u0631\u06cc\u0627\u0641\u062a \u062e\u0648\u0627\u0647\u06cc\u062f \u06a9\u0631\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0631 \u06a9\u062f\u0627\u0645 \u0627\u0632 \u0627\u06cc\u0646 \u0631\u062a\u0628\u0647\u200c\u0647\u0627 \u0627\u0645\u062a\u06cc\u0627\u0632\u06cc \u062f\u0627\u0631\u0646\u062f \u06a9\u0647 \u062f\u0631 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 \u0646\u0647\u0627\u06cc\u06cc \u062a\u0627\u062b\u06cc\u0631 \u06af\u0630\u0627\u0631 \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0645\u0627 \u0646\u06a9\u062a\u0647\u200c\u0627\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0633\u0647 \u0645\u0648\u0644\u0641\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0628\u0647 \u062a\u0639\u06cc\u06cc\u0646 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061b \u062a\u0627\u062b\u06cc\u0631 \u06cc\u06a9\u0633\u0627\u0646\u06cc \u0646\u062f\u0627\u0631\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u06af\u0648\u06af\u0644 \u0647\u06cc\u0686 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u062f\u0631 \u0627\u06cc\u0646 \u0628\u0627\u0631\u0647 \u0646\u062f\u0627\u062f\u0647 \u0627\u0633\u062a. <\/strong>\u0627\u0645\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u062a\u062d\u0642\u06cc\u0642\u06cc \u06a9\u0647 \u0627\u0632 \u0648\u0628\u0633\u0627\u06cc\u062a <a href=\"https:\/\/searchengineland.com\/reverse-engineering-adwords-quality-score-factors-244192\" target=\"_blank\" rel=\"noopener\">SEARCH ENGINE LAND <\/a>\u0645\u0646\u062a\u0634\u0631 \u0634\u062f\u0647 \u0627\u0633\u062a\u061b \u0627\u0646\u062a\u0638\u0627\u0631 \u0645\u06cc\u200c\u0631\u0648\u062f CTR \u0648 \u062a\u062c\u0631\u0628\u0647 \u0644\u0646\u062f\u06cc\u0646\u06af \u067e\u06cc\u062c \u06f3.\u06f5 \u0627\u0645\u062a\u06cc\u0627\u0632 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f \u0648 \u0627\u0631\u062a\u0628\u0627\u0637 \u062a\u0628\u0644\u06cc\u063a \u0628\u0627 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u06f2 \u0627\u0645\u062a\u06cc\u0627\u0632.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u062a\u062e\u0645\u06cc\u0646 \u0632\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u0633\u0647 \u0639\u0646\u0635\u0631 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u0646\u062f\u0647 \u0648 \u0645\u0647\u0645 \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0634\u0628\u06cc\u0647 \u0628\u0647 \u0646\u0645\u0648\u062f\u0627\u0631 \u0632\u06cc\u0631:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1009\" height=\"723\" src=\"https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/quality-score-2-2.jpg\" alt=\"\u062a\u0627\u062b\u06cc\u0631 \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u062f\u0631 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\" class=\"wp-image-2891\" srcset=\"https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/quality-score-2-2.jpg 1009w, https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/quality-score-2-2-500x358.webp 500w, https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/quality-score-2-2-768x550.webp 768w\" sizes=\"(max-width: 1009px) 100vw, 1009px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&nbsp;\u0627\u06af\u0631 \u0634\u0645\u0627 CTR \u0628\u0627\u0644\u0627\u062a\u0631 \u0627\u0632 \u0645\u062a\u0648\u0633\u0637 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f\u060c \u06f3.\u06f5 \u0627\u0645\u062a\u06cc\u0627\u0632 \u0645\u06cc\u200c\u06af\u06cc\u0631\u06cc\u062f. \u0627\u06af\u0631 \u06a9\u06cc\u0641\u06cc\u062a CTR \u0645\u062a\u0648\u0633\u0637 \u0628\u0627\u0634\u062f\u060c \u06f1.\u06f7\u06f5 \u0627\u0645\u062a\u06cc\u0627\u0632 \u062e\u0648\u0627\u0647\u06cc\u062f \u06af\u0631\u0641\u062a \u0648 \u0627\u06af\u0631 \u067e\u0627\u06cc\u06cc\u0646\u200c\u062a\u0631 \u0627\u0632 \u0645\u062a\u0648\u0633\u0637 \u0628\u0627\u0634\u06cc\u062f\u061b \u0627\u0645\u062a\u06cc\u0627\u0632\u06cc \u062f\u0631\u06cc\u0627\u0641\u062a \u0646\u062e\u0648\u0627\u0647\u06cc\u062f \u06a9\u0631\u062f.<\/li>\n\n\n\n<li>\u0627\u06af\u0631 \u0627\u0631\u062a\u0628\u0627\u0637 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0628\u0627 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0627\u0644\u0627 \u0628\u0627\u0634\u062f\u061b \u06f2 \u0627\u0645\u062a\u06cc\u0627\u0632 \u062e\u0648\u0627\u0647\u06cc\u062f \u06af\u0631\u0641\u062a. \u062f\u0631 \u0635\u0648\u0631\u062a \u0645\u062a\u0648\u0633\u0637 \u0628\u0648\u062f\u0646 \u06f1 \u0627\u0645\u062a\u06cc\u0627\u0632 \u0648 \u0627\u06af\u0631 \u067e\u0627\u06cc\u06cc\u0646\u200c\u062a\u0631 \u0627\u0632 \u0645\u062a\u0648\u0633\u0637 \u0628\u0627\u0634\u06cc\u062f\u061b \u0627\u0645\u062a\u06cc\u0627\u0632\u06cc \u0646\u062e\u0648\u0627\u0647\u06cc\u062f \u06af\u0631\u0641\u062a.<\/li>\n\n\n\n<li>\u0627\u06af\u0631 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0627\u0632 \u0644\u0646\u062f\u06cc\u0646\u06af \u067e\u06cc\u062c (\u0627\u0631\u062a\u0628\u0627\u0637 \u062a\u0628\u0644\u06cc\u063a \u0648 \u0644\u0646\u062f\u06cc\u0646\u06af \u0648 \u0633\u0627\u062f\u06af\u06cc) \u0628\u0627\u0644\u0627\u062a\u0631 \u0627\u0632 \u0645\u062a\u0648\u0633\u0637 \u0628\u0627\u0634\u062f\u061b \u06f3.\u06f5 \u0627\u0645\u062a\u06cc\u0627\u0632 \u062e\u0648\u0627\u0647\u06cc\u062f \u06af\u0631\u0641\u062a \u0648 \u062f\u0631 \u0635\u0648\u0631\u062a \u0645\u062a\u0648\u0633\u0637 \u0628\u0648\u062f\u0646\u060c \u06f1.\u06f7\u06f5 \u0627\u0645\u062a\u06cc\u0627\u0632 \u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u0627\u0634\u062a. \u0627\u0645\u0627 \u0627\u06af\u0631 \u0627\u0632 \u0645\u062a\u0648\u0633\u0637 \u067e\u0627\u06cc\u06cc\u0646\u200c\u062a\u0631 \u0628\u0627\u0634\u06cc\u062f\u061b \u0627\u0645\u062a\u06cc\u0627\u0632 \u0627\u06cc\u0646 \u0628\u062e\u0634 \u0631\u0627 \u062f\u0631\u06cc\u0627\u0641\u062a \u0646\u062e\u0648\u0627\u0647\u06cc\u062f \u06a9\u0631\u062f.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1009\" height=\"723\" src=\"https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/qs3.jpg\" alt=\"\u067e\u0627\u0631\u0627\u0645\u062a\u0631\u0647\u0627\u06cc \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 \u0648 \u0646\u062d\u0648\u0647 \u0645\u062d\u0627\u0633\u0628\u0647 \u0622\u0646 \u062a\u0648\u0633\u0637 \u06af\u0648\u06af\u0644\" class=\"wp-image-2894\" srcset=\"https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/qs3.jpg 1009w, https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/qs3-500x358.webp 500w, https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/qs3-768x550.webp 768w\" sizes=\"(max-width: 1009px) 100vw, 1009px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u062d\u0627\u0644\u0627 \u0628\u06cc\u0627\u06cc\u06cc\u062f \u0628\u0647 \u0641\u0631\u0645\u0648\u0644\u06cc \u06a9\u0647 \u0628\u0647 \u062a\u062e\u0645\u06cc\u0646 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061b \u0646\u06af\u0627\u0647\u06cc \u0628\u06cc\u0646\u062f\u0627\u0632\u06cc\u0645:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u06f1+ \u0627\u0645\u062a\u06cc\u0627\u0632\u06cc \u06a9\u0647 \u0627\u0632 CTR \u0627\u0646\u062a\u0638\u0627\u0631 \u062f\u0627\u0634\u062a\u06cc\u062f + \u0627\u0645\u062a\u06cc\u0627\u0632 \u0627\u0631\u062a\u0628\u0627\u0637 \u062a\u0628\u0644\u06cc\u063a+ \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0644\u0646\u062f\u06cc\u0646\u06af \u067e\u06cc\u062c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0628\u0627 \u06cc\u06a9 \u0627\u0645\u062a\u06cc\u0627\u0632 \u0634\u0631\u0648\u0639 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u06cc\u0646 \u06cc\u06a9 \u0627\u0645\u062a\u06cc\u0627\u0632 \u067e\u0627\u06cc\u0647 \u0627\u0633\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0633\u067e\u0633\u060c \u0628\u0631\u0627\u06cc \u0647\u0631 \u06a9\u062f\u0627\u0645 \u0627\u0632 \u062f\u0631\u062c\u0627\u062a \u0627\u06cc\u0646 \u0633\u0647 \u0639\u0646\u0635\u0631 \u0628\u0627\u0647\u0645 \u062a\u0631\u06a9\u06cc\u0628 \u0645\u06cc\u200c\u0634\u0648\u062f \u062a\u0627 \u0627\u0645\u062a\u06cc\u0627\u0632 \u0647\u0631 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0634\u062e\u0635 \u0634\u0648\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644 \u0634\u0645\u0627 \u0631\u0648\u06cc \u06a9\u0644\u0645\u0647 \u00ab\u0628\u0647\u062a\u0631\u06cc\u0646 CRM \u0628\u0631\u0627\u06cc \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634\u00bb \u062a\u0628\u0644\u06cc\u063a \u0631\u0641\u062a\u0647\u200c\u0627\u06cc\u062f.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u06af\u0648\u06af\u0644 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0631\u0627 \u0628\u0627 \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u0646 \u0647\u0631 \u06f3 \u0645\u0648\u0644\u0641\u0647 \u0632\u06cc\u0631 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9: <\/strong>\u0645\u062a\u0648\u0633\u0637<\/li>\n\n\n\n<li><strong>\u0627\u0631\u062a\u0628\u0627\u0637 \u062a\u0628\u0644\u06cc\u063a:<\/strong> \u067e\u0627\u06cc\u06cc\u0646\u200c\u062a\u0631 \u0627\u0632 \u0645\u062a\u0648\u0633\u0637&nbsp;<\/li>\n\n\n\n<li><strong>\u06a9\u06cc\u0641\u06cc\u062a \u0644\u0646\u062f\u06cc\u0646\u06af \u067e\u06cc\u062c: <\/strong>\u0628\u0627\u0644\u0627\u062a\u0631 \u0627\u0632 \u0645\u062a\u0648\u0633\u0637<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0631 \u0627\u0633\u0627\u0633 \u062c\u062f\u0648\u0644 \u0628\u0627\u0644\u0627 \u062a\u062e\u0645\u06cc\u0646 \u0645\u06cc\u200c\u0632\u0646\u06cc\u0645 \u06a9\u0647 \u0627\u0645\u062a\u06cc\u0627\u0632\u0627\u062a \u0632\u06cc\u0631 \u0628\u0647 \u062a\u0628\u0644\u06cc\u063a \u0645\u0627 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9: <\/strong>\u0645\u062a\u0648\u0633\u0637: \u06f1.\u06f7\u06f5<\/li>\n\n\n\n<li><strong>\u0627\u0631\u062a\u0628\u0627\u0637 \u062a\u0628\u0644\u06cc\u063a:<\/strong> \u067e\u0627\u06cc\u06cc\u0646\u200c\u062a\u0631 \u0627\u0632 \u0645\u062a\u0648\u0633\u0637: \u06f0&nbsp;<\/li>\n\n\n\n<li><strong>\u06a9\u06cc\u0641\u06cc\u062a \u0644\u0646\u062f\u06cc\u0646\u06af \u067e\u06cc\u062c: <\/strong>\u0628\u0627\u0644\u0627\u062a\u0631 \u0627\u0632 \u0645\u062a\u0648\u0633\u0637: \u06f3<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u062d\u0627\u0644\u0627 \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0641\u0631\u0645\u0648\u0644\u06cc \u06a9\u0647 \u06cc\u0627\u062f \u06af\u0631\u0641\u062a\u06cc\u0645:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u06f1 (\u0627\u0645\u062a\u06cc\u0627\u0632 \u067e\u0627\u06cc\u0647) + \u06f1.\u06f7\u06f5 (\u0627\u0645\u062a\u06cc\u0627\u0632 \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9) + \u06f0 (\u0627\u0645\u062a\u06cc\u0627\u0632 \u0627\u0631\u062a\u0628\u0627\u0637 \u062a\u0628\u0644\u06cc\u063a) + \u06f3 (\u06a9\u06cc\u0641\u06cc\u062a \u0644\u0646\u062f\u06cc\u0646\u06af \u067e\u06cc\u062c) = 6.\u06f2\u06f5<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0632 \u0622\u0646\u062c\u0627\u06cc\u06cc \u06a9\u0647 \u06af\u0648\u06af\u0644 \u06a9\u0633\u0631\u06cc \u0631\u0627 \u0646\u0634\u0627\u0646 \u0646\u0645\u06cc\u200c\u062f\u0647\u062f\u060c \u0627\u0645\u062a\u06cc\u0627\u0632 \u0646\u0647\u0627\u06cc\u06cc \u062d\u062f\u0648\u062f\u0627 \u06f6 \u0627\u0633\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"highlight-blue\">\u062f\u0631 SERP \u06af\u0648\u06af\u0644 <strong>\u0645\u0627\u06a9\u0632\u06cc\u0645\u0645 <\/strong>\u06f4 \u062a\u0628\u0644\u06cc\u063a \u0628\u0627\u0644\u0627\u06cc \u0635\u0641\u062d\u0647 \u0648 \u06f4 \u062a\u0628\u0644\u06cc\u063a \u067e\u0627\u06cc\u06cc\u0646 \u0635\u0641\u062d\u0647 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u06cc\u0646\u06a9\u0647 \u0645\u0627 \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u06cc\u0646 \u06f8 \u0645\u0648\u0631\u062f \u0627\u062d\u062a\u0645\u0627\u0644\u06cc \u0628\u0627\u0634\u06cc\u0645 \u06cc\u0627 \u0646\u0647 \u0628\u0647 \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0627\u062f\u06cc \u0628\u0633\u062a\u06af\u06cc \u062f\u0627\u0631\u062f \u06a9\u0647 \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 \u062a\u0646\u0647\u0627 \u0641\u0627\u06a9\u062a\u0648\u0631 \u062a\u0627\u062b\u06cc\u0631\u06af\u0630\u0627\u0631 \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0648\u0631\u062f \u0646\u06cc\u0633\u062a.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0642\u062a \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u06af\u0648\u06af\u0644 \u0628\u0647 \u0645\u0627 \u062c\u0627\u06cc\u06af\u0627\u0647 \u0646\u0645\u06cc\u200c\u0641\u0631\u0648\u0634\u062f. \u06af\u0648\u06af\u0644 \u0641\u0636\u0627\u06cc \u06a9\u0645\u06cc \u062f\u0627\u0631\u062f \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0622\u0646 \u0631\u0627 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0632\u06cc\u0627\u062f\u06cc \u0627\u062e\u062a\u0635\u0627\u0635 \u062f\u0647\u062f. \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0647\u0631\u0686\u0646\u062f \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 \u0634\u0627\u062e\u0635 \u0645\u0647\u0645\u06cc \u0627\u0633\u062a \u0627\u0645\u0627 \u0628\u0627 \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 \u0628\u0627\u0644\u0627 \u0646\u06cc\u0632 \u0646\u0628\u0627\u06cc\u062f \u0627\u0646\u062a\u0638\u0627\u0631 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u0626\u0645\u06cc \u062f\u0627\u0634\u062a. \u06af\u0648\u06af\u0644 \u062f\u0631 \u0633\u0627\u0639\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u060c \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06af\u0627\u0647\u200c\u0647\u0627 \u0648 \u062d\u062a\u06cc \u0627\u06a9\u0627\u0646\u062a\u200c\u0647\u0627\u06cc \u0645\u062a\u0641\u0627\u0648\u062a\u060c \u0646\u062a\u0627\u06cc\u062c \u0645\u062e\u062a\u0644\u0641\u06cc \u0646\u0645\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class=\"related-article-quote-icon-top\">\u275d<\/div>\n<div class=\"related-article-prefix\">\u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc\u200c\u0634\u0648\u062f:<\/div>\n    <div class=\"related-article-box\">\n        <a href=\"https:\/\/divan-ads.com\/google-ads\/\" class=\"related-article-link\">\n            <div class=\"related-article-content\">\n                <h4 class=\"related-article-title\">\n                    \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u06af\u0648\u06af\u0644\u060c \u0631\u0627\u0647\u06cc \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af                <\/h4>\n                                <div class=\"related-article-button-wrapper\">\n                    <span class=\"related-article-button\">\u0645\u0637\u0627\u0644\u0639\u0647<\/span>\n                <\/div>\n            <\/div>\n        <\/a>\n    <\/div>\n    <div class=\"related-article-quote-icon-bottom\">\u275e<\/div>\n    <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0686\u06af\u0648\u0646\u0647 \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 \u0631\u0627 \u0686\u06a9 \u06a9\u0646\u0645\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 \u0631\u0627 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0628\u0628\u06cc\u0646\u06cc\u062f. \u0647\u0631 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u0634\u0645\u0627 \u06cc\u06a9 \u0627\u0645\u062a\u06cc\u0627\u0632 \u062f\u0631\u06cc\u0627\u0641\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0648\u0627\u0631\u062f \u0627\u06a9\u0627\u0646\u062a \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u062e\u0648\u062f \u0634\u0648\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0632 \u062f\u0627\u0634\u0628\u0648\u0631\u062f \u0648\u0627\u0631\u062f \u0628\u062e\u0634 campaign \u0634\u0648\u06cc\u062f. \u0628\u0647 \u062a\u0631\u062a\u06cc\u0628 \u0645\u0633\u06cc\u0631 <strong>Audiences\u00bb keywords\u00abcontent <\/strong>\u0631\u0627 \u062f\u0646\u0628\u0627\u0644 \u06a9\u0646\u06cc\u062f. \u0633\u067e\u0633 \u0648\u0627\u0631\u062f <strong>Search<\/strong> <strong>keywords <\/strong>\u0634\u0648\u06cc\u062f.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/quality-score-1.jpg\" alt=\"\u0622\u0645\u0648\u0632\u0634 \u0686\u06a9 \u06a9\u0631\u062f\u0646 \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631-\u06af\u0627\u0645 \u0627\u0648\u0644\" class=\"wp-image-1679\" srcset=\"https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/quality-score-1.jpg 1000w, https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/quality-score-1-500x250.webp 500w, https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/quality-score-1-768x384.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0632 \u0633\u062a\u0648\u0646 \u0628\u0627\u0644\u0627\u06cc \u0635\u0641\u062d\u0647 \u0627\u0632 \u06af\u0632\u06cc\u0646\u0647 <strong>Columns <\/strong>\u06af\u0632\u06cc\u0646\u0647 <strong>Modify<\/strong> <strong>columns <\/strong>\u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/quality-score-2.jpg\" alt=\"\u0622\u0645\u0648\u0632\u0634 \u0686\u06a9 \u06a9\u0631\u062f\u0646 \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631-\u06af\u0627\u0645 \u062f\u0648\u0645\" class=\"wp-image-1680\" srcset=\"https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/quality-score-2.jpg 1000w, https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/quality-score-2-500x250.webp 500w, https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/quality-score-2-768x384.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0632 \u0628\u062e\u0634 Modify columns for keywords \u0631\u0648\u06cc Quality Score \u06a9\u0644\u06cc\u06a9 \u06a9\u0646\u06cc\u062f.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u0627\u06cc\u0646 \u0642\u0633\u0645\u062a \u0631\u0648\u06cc Quality Score \u06a9\u0644\u06cc\u06a9 \u06a9\u0631\u062f\u0647 \u0648 \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0628\u0631\u0631\u0633\u06cc \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u06cc\u062f \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f. \u0634\u0645\u0627 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062a\u0627\u0631\u06cc\u062e\u0686\u0647 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0642\u0628\u0644\u06cc \u0631\u0627 \u0646\u06cc\u0632 \u0628\u0628\u06cc\u0646\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0639\u062f \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u0633\u0647 \u067e\u0627\u0631\u0627\u0645\u062a\u0631 \u0627\u0635\u0644\u06cc \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 \u06a9\u0647 \u0634\u0627\u0645\u0644 \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u0647\u0633\u062a\u0646\u062f \u0631\u0627 \u0627\u0636\u0627\u0641\u0647 \u06a9\u0631\u062f\u06cc\u062f \u0631\u0648\u06cc apply \u06a9\u0644\u06cc\u06a9 \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u0633\u0647 \u067e\u0627\u0631\u0627\u0645\u062a\u0631 \u0628\u0647 \u0634\u0631\u062d \u0632\u06cc\u0631 \u0647\u0633\u062a\u0646\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0645\u0648\u0631\u062f \u0627\u0646\u062a\u0638\u0627\u0631&nbsp;<\/li>\n\n\n\n<li>\u06a9\u06cc\u0641\u06cc\u062a \u0644\u0646\u062f\u06cc\u0646\u06af \u067e\u06cc\u062c&nbsp;<\/li>\n\n\n\n<li>\u0627\u0631\u062a\u0628\u0627\u0637 \u062a\u0628\u0644\u06cc\u063a \u0628\u0627 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/quality-score-3.jpg\" alt=\"\u0622\u0645\u0648\u0632\u0634 \u0686\u06a9 \u06a9\u0631\u062f\u0646 \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631-\u06af\u0627\u0645 \u0633\u0648\u0645\" class=\"wp-image-1681\" srcset=\"https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/quality-score-3.jpg 1000w, https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/quality-score-3-500x250.webp 500w, https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/quality-score-3-768x384.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u0631 \u0686\u06cc\u0632\u06cc \u06a9\u0647 \u0628\u0647 \u062c\u062f\u0648\u0644 \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 \u0627\u062f\u062f \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u062f\u061b \u0645\u062d\u0627\u0633\u0628\u0647 \u0634\u062f\u0647 \u0648 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/quality-score-4.jpg\" alt=\"\u0622\u0645\u0648\u0632\u0634 \u0686\u06a9 \u06a9\u0631\u062f\u0646 \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631-\u06af\u0627\u0645 \u0686\u0647\u0627\u0631\u0645\" class=\"wp-image-1682\" srcset=\"https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/quality-score-4.jpg 1000w, https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/quality-score-4-500x250.webp 500w, https:\/\/divan-ads.com\/blog\/wp-content\/uploads\/2024\/06\/quality-score-4-768x384.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;\u0686\u0631\u0627 \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 \u0627\u0647\u0645\u06cc\u062a \u062f\u0627\u0631\u062f\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 \u0631\u0648\u06cc \u0647\u0632\u06cc\u0646\u0647 \u0648 \u062a\u0627\u062b\u06cc\u0631\u06af\u0630\u0627\u0631\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u062c\u0633\u062a\u062c\u0648\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0634\u0645\u0627 \u062a\u0627\u062b\u06cc\u0631 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u062f. \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0648\u0627\u0631\u062f \u062c\u0632\u0626\u06cc\u0627\u062a \u0686\u0631\u0627\u06cc\u06cc \u0627\u06cc\u0646 \u0627\u0647\u0645\u06cc\u062a \u0645\u06cc\u200c\u0634\u0648\u06cc\u0645:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0631\u0648\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u062a\u0627\u062b\u06cc\u0631 \u0628\u06af\u0630\u0627\u0631\u062f&nbsp;<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u06cc\u0627 \u062f\u06cc\u062a\u0627\u06cc \u0627\u0645\u062a\u06cc\u0627\u0632 \u0648 \u0627\u0631\u062a\u0628\u0627\u0637 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0631\u0627 \u0627\u0632 \u0644\u0646\u062f\u06cc\u0646\u06af \u067e\u06cc\u062c \u0648 \u0627\u0631\u062a\u0628\u0627\u0637 \u06a9\u0648\u0626\u0631\u06cc \u0633\u0631\u0686 \u06a9\u0627\u0631\u0628\u0631 \u0628\u0627 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u062a\u0628\u0644\u06cc\u063a \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0627 \u0627\u06cc\u0646 \u06a9\u0647 \u0627\u06cc\u0646 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06cc\u06a9 \u0641\u0627\u06a9\u062a\u0648\u0631 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0646\u06cc\u0633\u062a \u0627\u0645\u0627 \u062f\u0631 \u0637\u0648\u0644 \u067e\u0631\u0648\u0633\u0647 \u0645\u0632\u0627\u06cc\u062f\u0647 \u0627\u06cc\u0646\u06a9\u0647 \u06a9\u062f\u0627\u0645 \u062a\u0628\u0644\u06cc\u063a \u062f\u0631 \u062c\u0627\u06cc \u062e\u0627\u0635\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0634\u0648\u062f \u0647\u0645\u0647 \u062a\u062d\u062a \u062a\u0627\u062b\u06cc\u0631 \u0622\u0646 \u0627\u0633\u062a.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0645\u062d\u0644 \u0646\u0645\u0627\u06cc\u0634 \u0634\u0645\u0627 \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u062f<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a ( \u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a) \u0627\u0645\u062a\u06cc\u0627\u0632\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u0648\u0642\u0639\u06cc\u062a \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u062f\u0631 \u0635\u0641\u062d\u0647 \u0646\u062a\u0627\u06cc\u062c \u06af\u0648\u06af\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631 \u0628\u0631 \u0627\u0645\u062a\u06cc\u0627\u0632 \u062a\u0628\u0644\u06cc\u063a \u062a\u0627\u062b\u06cc\u0631 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u06cc\u06a9 \u0627\u0645\u062a\u06cc\u0627\u0632 \u0642\u0648\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0631\u062a\u0628\u0647 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0631\u0627 \u0628\u0627\u0644\u0627 \u0628\u0628\u0631\u062f \u0648 \u0628\u0627\u0639\u062b \u0634\u0648\u062f \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0628\u0631\u062c\u0633\u062a\u0647\u200c\u062a\u0631 \u0634\u0648\u062f. \u0628\u0627\u0632\u062f\u06cc\u062f \u0628\u06cc\u0634\u062a\u0631 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0645\u0646\u062c\u0631 \u0628\u0647 \u06a9\u0644\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0628\u06cc\u0634\u062a\u0631 \u0648 \u0634\u0627\u0646\u0633 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u06a9\u0645\u067e\u06cc\u0646 \u0634\u0645\u0627 \u0634\u0648\u062f.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f <a href=\"https:\/\/divan-ads.com\/blog\/how-much-does-google-ads-cost\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9<\/a> \u0631\u0627 \u06a9\u0627\u0647\u0634 \u062f\u0647\u062f<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u06a9\u0644\u06cc\u06a9 (CPC)<\/strong> \u0642\u06cc\u0645\u062a\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0634\u0645\u0627 \u0647\u0631 \u0628\u0627\u0631 \u06a9\u0647 \u0634\u062e\u0635\u06cc \u0631\u0648\u06cc \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u06a9\u0644\u06cc\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u06af\u0648\u06af\u0644 \u0627\u062f\u0632\u060c \u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u06a9\u0644\u06cc\u06a9 \u06cc\u06a9 \u0646\u0631\u062e \u062b\u0627\u0628\u062a \u0646\u06cc\u0633\u062a. \u0627\u06cc\u0646 \u0647\u0632\u06cc\u0646\u0647 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0686\u0646\u062f\u06cc\u0646 \u0639\u0627\u0645\u0644 \u0645\u062d\u0627\u0633\u0628\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 <strong>\u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a<\/strong> (Quality Score) \u0634\u0645\u0627\u0633\u062a. \u0647\u062f\u0641 \u06af\u0648\u06af\u0644 \u0646\u0645\u0627\u06cc\u0634 \u0645\u0631\u062a\u0628\u0637 \u062a\u0631\u06cc\u0646 \u0648 \u0645\u0641\u06cc\u062f\u062a\u0631\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u0633\u062a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0634\u0645\u0627 \u0646\u0634\u0627\u0646 \u062f\u0647\u0646\u062f\u0647 \u0645\u06cc\u0632\u0627\u0646 \u0645\u0637\u0627\u0628\u0642\u062a \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627 \u0628\u0627 \u0627\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631 \u0627\u0633\u062a. \u0647\u0646\u06af\u0627\u0645\u06cc \u06a9\u0647 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0627\u0644\u0627\u06cc\u06cc \u062f\u0627\u0631\u06cc\u062f\u060c \u06af\u0648\u06af\u0644 \u0634\u0645\u0627 \u0631\u0627 \u0628\u0627 \u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u06a9\u0644\u06cc\u06a9 \u067e\u0627\u06cc\u06cc\u0646\u200c\u062a\u0631 \u067e\u0627\u062f\u0627\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0627\u06cc\u0646 \u0628\u0647 \u0627\u06cc\u0646 \u062f\u0644\u06cc\u0644 \u0627\u0633\u062a \u06a9\u0647 \u06af\u0648\u06af\u0644 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u062f \u062a\u0628\u0644\u06cc\u063a\u200c\u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u0631\u0627 \u062a\u0634\u0648\u06cc\u0642 \u06a9\u0646\u062f \u062a\u0627 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0628\u0627\u06a9\u06cc\u0641\u06cc\u062a \u0648 \u0645\u0631\u062a\u0628\u0637\u06cc \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u0646\u062f \u06a9\u0647 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc (UX) \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0628\u062e\u0634\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u062f\u0631 \u0646\u062a\u06cc\u062c\u0647\u060c \u062f\u0631 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0628\u0627 \u0631\u0642\u0628\u0627\u06cc\u06cc \u06a9\u0647 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u067e\u0627\u06cc\u06cc\u0646\u200c\u062a\u0631\u06cc \u062f\u0627\u0631\u0646\u062f\u060c \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0645\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u067e\u0631\u062f\u0627\u062e\u062a \u06a9\u0646\u06cc\u062f. \u062f\u0631 \u0648\u0627\u0642\u0639\u060c \u0627\u06af\u0631 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0634\u0645\u0627 \u06f1\u06f0 \u06a9\u0627\u0645\u0644 \u0628\u0627\u0634\u062f\u060c \u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u06a9\u0644\u06cc\u06a9 \u0634\u0645\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u062a\u0627 \u06f5\u06f0 \u062f\u0631\u0635\u062f \u06a9\u0627\u0647\u0634 \u06cc\u0627\u0628\u062f. \u0627\u0645\u0627 \u0627\u06af\u0631 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0634\u0645\u0627 \u067e\u0627\u06cc\u06cc\u0646 \u0628\u0627\u0634\u062f\u060c \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u06f4\u06f0\u06f0 \u062f\u0631\u0635\u062f \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u0645\u0628\u0644\u063a \u0645\u0639\u06cc\u0627\u0631 \u0647\u0632\u06cc\u0646\u0647 \u067e\u0631\u062f\u0627\u062e\u062a \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0648\u0642\u062a\u06cc \u062a\u0623\u062b\u06cc\u0631 \u06a9\u0644\u06cc \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a (\u06a9\u0648\u0627\u0644\u06cc\u062a\u06cc \u0627\u0633\u06a9\u0648\u0631) \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u060c \u0686\u0646\u062f\u06cc\u0646 \u0645\u0632\u06cc\u062a \u0628\u0647 \u062f\u0633\u062a \u0645\u06cc\u200c\u0622\u0648\u0631\u06cc\u062f\u060c \u0645\u0627\u0646\u0646\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0628\u0627\u0632\u062f\u06cc\u062f \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a:<\/strong> \u0628\u0627 \u062f\u0627\u0634\u062a\u0646 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0627\u0644\u0627\u060c \u0627\u062d\u062a\u0645\u0627\u0644 \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u062f\u0631 \u0645\u0648\u0642\u0639\u06cc\u062a\u200c\u0647\u0627\u06cc \u0628\u0647\u062a\u0631 \u0628\u06cc\u0634\u062a\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647\u060c \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u0622\u0646\u200c\u0647\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u06cc\u0627\u0628\u062f.<\/li>\n\n\n\n<li><strong>\u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u0647\u062a\u0631 \u0628\u0648\u062f\u062c\u0647:<\/strong> \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0627\u0644\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 \u0627\u0632 \u0628\u0648\u062f\u062c\u0647 \u062e\u0648\u062f \u0628\u06cc\u0634\u062a\u0631 \u0628\u0647\u0631\u0647\u200c\u0645\u0646\u062f \u0634\u0648\u06cc\u062f \u0648 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u062f\u0631 \u0647\u0632\u06cc\u0646\u0647 \u062e\u0648\u062f \u0635\u0631\u0641\u0647 \u062c\u0648\u06cc\u06cc \u06a9\u0646\u06cc\u062f \u06cc\u0627 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627\u0644\u0642\u0648\u0647 \u0628\u06cc\u0634\u062a\u0631\u06cc \u062f\u0633\u062a\u0631\u0633\u06cc \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u0647\u0632\u06cc\u0646\u0647 \u06a9\u0645\u062a\u0631 \u0628\u0631\u0627\u06cc \u0647\u0631 \u062a\u0628\u062f\u06cc\u0644:<\/strong> \u0628\u0627 \u06a9\u0627\u0647\u0634 \u0647\u0632\u06cc\u0646\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u06a9\u0644\u06cc\u06a9 (CPC) \u0648 \u0628\u0647\u0628\u0648\u062f \u0627\u0631\u062a\u0628\u0627\u0637 \u062a\u0628\u0644\u06cc\u063a \u0634\u0645\u0627\u060c \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0627\u0644\u0627 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0647\u0632\u06cc\u0646\u0647\u200c\u0627\u06cc \u0631\u0627 \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0647\u0631 \u062a\u0628\u062f\u06cc\u0644 \u0645\u0648\u0641\u0642 \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u060c \u06a9\u0627\u0647\u0634 \u062f\u0647\u062f.<\/li>\n\n\n\n<li><strong>\u0628\u0627\u0632\u062f\u0647 \u0633\u0631\u0645\u0627\u06cc\u0647 \u06af\u0630\u0627\u0631\u06cc \u0628\u0627\u0644\u0627 (ROI):<\/strong> \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u062e\u0648\u0628 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0627 \u06a9\u0627\u0647\u0634 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627 \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0627\u062b\u0631\u0628\u062e\u0634\u06cc\u060c \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u062d\u062f\u0627\u06a9\u062b\u0631 \u0628\u0631\u0633\u0627\u0646\u062f.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u0646\u200c\u0647\u0627 \u0645\u0632\u0627\u06cc\u0627\u06cc \u062f\u0627\u0634\u062a\u0646 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0627\u0644\u0627\u06cc \u06af\u0648\u06af\u0644 \u0627\u062f\u0632 \u0627\u0633\u062a. \u0627\u0645\u0627 \u0627\u06af\u0631 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0634\u0645\u0627 \u067e\u0627\u06cc\u06cc\u0646 \u0628\u0627\u0634\u062f \u0686\u0647 \u0628\u0627\u06cc\u062f \u06a9\u0631\u062f\u061f \u06a9\u0627\u0631\u0647\u0627\u06cc \u0632\u06cc\u0627\u062f\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0622\u0646 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class=\"related-article-quote-icon-top\">\u275d<\/div>\n<div class=\"related-article-prefix\">\u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc\u200c\u0634\u0648\u062f:<\/div>\n    <div class=\"related-article-box\">\n        <a href=\"https:\/\/divan-ads.com\/google-ads\/\" class=\"related-article-link\">\n            <div class=\"related-article-content\">\n                <h4 class=\"related-article-title\">\n                    \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0646\u0627\u062c\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u0628\u0627\u0634\u06cc\u062f\u061f                <\/h4>\n                                    <p class=\"related-article-description\">\u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0634\u0645\u0627 \u062f\u0631 \u0645\u0648\u062a\u0648\u0631 \u062c\u0633\u062a\u062c\u0648\u06cc \u06af\u0648\u06af\u0644 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0628\u0631\u0637\u0631\u0641 \u06a9\u0631\u062f\u0646 \u0646\u06cc\u0627\u0632 \u062e\u0648\u062f \u0647\u0633\u062a\u0646\u062f. \u0686\u0631\u0627 \u0634\u0645\u0627 \u0646\u0627\u062c\u06cc \u0622\u0646\u0647\u0627 \u0646\u0628\u0627\u0634\u06cc\u062f\u061f \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u06af\u0648\u06af\u0644 \u0628\u0647 \u0634\u0645\u0627 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 \u062f\u0631 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0632\u0645\u0627\u0646 \u0645\u0645\u06a9\u0646 \u062f\u06cc\u062f\u0647 \u0634\u0648\u06cc\u062f.<\/p>\n                                <div class=\"related-article-button-wrapper\">\n                    <span class=\"related-article-button\">\u0645\u0637\u0627\u0644\u0639\u0647<\/span>\n                <\/div>\n            <\/div>\n        <\/a>\n    <\/div>\n    <div class=\"related-article-quote-icon-bottom\">\u275e<\/div>\n    <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0686\u06af\u0648\u0646\u0647 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0628\u062e\u0634\u06cc\u0645\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0627\u0644\u0627 \u0628\u0631\u062f\u0646 \u0627\u0645\u062a\u06cc\u0627\u0632 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0631 \u0645\u062d\u0648\u0631\u06cc\u062a \u062a\u0642\u0648\u06cc\u062a \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0627\u062d\u062a\u0645\u0627\u0644\u06cc (Expected CTR)\u060c \u0627\u0631\u062a\u0628\u0627\u0637 \u062a\u0628\u0644\u06cc\u063a \u0648 \u062a\u062c\u0631\u0628\u0647 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f (Landing Page) \u0645\u06cc\u200c\u0686\u0631\u062e\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0628\u062a\u062f\u0627 \u0628\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0645\u0624\u0644\u0641\u0647\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0627\u0631\u0627\u06cc \u0627\u0645\u062a\u06cc\u0627\u0632 \u00ab\u067e\u0627\u06cc\u06cc\u0646 \u062a\u0631 \u0627\u0632 \u062d\u062f \u0645\u062a\u0648\u0633\u0637\u00bb \u06cc\u0627 \u00ab\u0645\u062a\u0648\u0633\u0637\u00bb \u0647\u0633\u062a\u0646\u062f \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u062f \u0648 \u0627\u0648\u0644\u0648\u06cc\u062a \u0631\u0633\u06cc\u062f\u06af\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0622\u0646\u200c\u0647\u0627 \u0628\u06af\u0630\u0627\u0631\u06cc\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0645\u062a\u0648\u062c\u0647 \u0634\u062f\u06cc\u062f \u06a9\u062f\u0627\u0645 \u062a\u0628\u0644\u06cc\u063a \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0628\u0647\u0628\u0648\u062f 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\u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u06cc\u062f \u0639\u0644\u0627\u0642\u0647\u200c\u0645\u0646\u062f \u0647\u0633\u062a\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0641\u0631\u0636 \u06a9\u0646\u06cc\u062f \u0634\u0645\u0627 \u0645\u06cc\u0632\u0647\u0627\u06cc \u0646\u0627\u0647\u0627\u0631\u062e\u0648\u0631\u06cc \u0686\u0648\u0628\u06cc \u062f\u0633\u062a \u0633\u0627\u0632 \u0645\u06cc\u200c\u0641\u0631\u0648\u0634\u06cc\u062f. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0627\u0646\u0646\u062f \u00ab\u0645\u06cc\u0632 \u0646\u0627\u0647\u0627\u0631\u062e\u0648\u0631\u06cc \u0628\u0644\u0648\u0637 \u062f\u0633\u062a \u0633\u0627\u0632\u00bb \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0634\u0645\u0627 \u0631\u0627 \u0646\u0633\u0628\u062a \u0628\u0647 \u0639\u0628\u0627\u0631\u0627\u062a \u06a9\u0644\u06cc \u0645\u0627\u0646\u0646\u062f 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href=\"https:\/\/divan-ads.com\/blog\/what-is-ad-group\/\" class=\"related-article-link\">\n            <div class=\"related-article-content\">\n                <h4 class=\"related-article-title\">\n                    \u0627\u062f \u06af\u0631\u0648\u067e \u0686\u06cc\u06cc\u0633\u062a\u061f                <\/h4>\n                                <div class=\"related-article-button-wrapper\">\n                    <span class=\"related-article-button\">\u0645\u0637\u0627\u0644\u0639\u0647<\/span>\n                <\/div>\n            <\/div>\n        <\/a>\n    <\/div>\n    <div class=\"related-article-quote-icon-bottom\">\u275e<\/div>\n    \n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0645\u0627 \u0627\u06af\u0631 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u062f\u0631 \u062f\u0633\u062a\u0647\u200c\u0647\u0627\u06cc \u00ab\u06a9\u0641\u0634 \u0645\u0631\u062f\u0627\u0646\u0647\u00bb\u060c \u00ab\u06a9\u0641\u0634 \u0632\u0646\u0627\u0646\u0647\u00bb \u0648 \u00ab\u06a9\u0641\u0634 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\u0628\u0647\u06cc\u0646\u0647 \u06a9\u0646\u06cc\u062f<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0627 \u0627\u0646\u062a\u0638\u0627\u0631 \u062e\u0627\u0635\u06cc \u0628\u0631 \u0627\u0633\u0627\u0633 \u067e\u06cc\u0627\u0645 \u062a\u0628\u0644\u06cc\u063a \u0631\u0648\u06cc \u0622\u0646 \u06a9\u0644\u06cc\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06af\u0631 \u0644\u0646\u062f\u06cc\u0646\u06af \u067e\u06cc\u062c \u0634\u0645\u0627 \u0627\u06cc\u0646 \u0627\u0646\u062a\u0638\u0627\u0631 \u0631\u0627 \u0628\u0631\u0622\u0648\u0631\u062f\u0647 \u0646\u06a9\u0646\u062f \u06cc\u0627 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc (UX) \u0622\u0646 \u062f\u0634\u0648\u0627\u0631 \u0628\u0627\u0634\u062f\u060c \u0628\u0647 \u0627\u062d\u062a\u0645\u0627\u0644 \u0632\u06cc\u0627\u062f \u06a9\u0627\u0631\u0628\u0631 \u0628\u062f\u0648\u0646 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\u062f\u0633\u062a\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u062a\u0644\u0641\u0646 \u0647\u0645\u0631\u0627\u0647 \u0628\u0647 \u0633\u0631\u0639\u062a \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc \u0634\u0648\u062f. \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f Google PageSpeed Insights \u0628\u0631\u0627\u06cc \u0628\u0631\u0631\u0633\u06cc \u0648 \u0628\u0647\u0628\u0648\u062f \u0632\u0645\u0627\u0646 \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u0637\u0631\u0627\u062d\u06cc \u0633\u0627\u0632\u06af\u0627\u0631 \u0628\u0627 \u0645\u0648\u0628\u0627\u06cc\u0644: <\/strong>\u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0627\u06cc\u0646\u06a9\u0647 \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u062a\u0644\u0641\u0646 \u0647\u0645\u0631\u0627\u0647 \u0628\u0647 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627 \u062f\u0633\u062a\u0631\u0633\u06cc \u067e\u06cc\u062f\u0627 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0645\u0637\u0645\u0626\u0646 \u0634\u0648\u06cc\u062f \u0644\u0646\u062f\u06cc\u0646\u06af \u067e\u06cc\u062c \u0634\u0645\u0627 \u0648\u0627\u06a9\u0646\u0634\u06af\u0631\u0627 (responsive) \u0627\u0633\u062a \u0648 \u062f\u0631 \u0647\u0645\u0647 \u062f\u0633\u062a\u06af\u0627\u0647\u200c\u0647\u0627 \u0628\u0647 \u062e\u0648\u0628\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/li>\n\n\n\n<li><strong>\u0645\u062d\u062a\u0648\u0627\u06cc \u0648\u0627\u0636\u062d \u0648 \u0645\u0631\u062a\u0628\u0637:<\/strong> \u0645\u062d\u062a\u0648\u0627 \u0628\u0627\u06cc\u062f \u0628\u0627 \u0647\u062f\u0641 \u062c\u0633\u062a\u062c\u0648\u06cc \u06a9\u0627\u0631\u0628\u0631 \u0648 \u0648\u0639\u062f\u0647 \u062f\u0627\u062f\u0647 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\u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u062f\u0631 \u0635\u0641\u062d\u0647 \u0634\u0645\u0627 \u067e\u06cc\u0645\u0627\u06cc\u0634 \u06a9\u0646\u0646\u062f \u0648 \u0628\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0633\u062a\u0631\u0633\u06cc \u067e\u06cc\u062f\u0627 \u06a9\u0646\u0646\u062f. \u0627\u0632 \u0634\u0644\u0648\u063a\u06cc \u0635\u0641\u062d\u0647 \u0627\u062c\u062a\u0646\u0627\u0628 \u06a9\u0646\u06cc\u062f \u0648 \u0627\u0632 \u0639\u0646\u0627\u0648\u06cc\u0646 \u0648\u0627\u0636\u062d \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u0645\u0627\u06cc\u06cc\u062f.<\/li>\n\n\n\n<li><strong>\u0645\u062a\u0646 \u062e\u0648\u0627\u0646\u0627:<\/strong> \u0627\u0632 \u0641\u0648\u0646\u062a\u200c\u0647\u0627\u06cc \u0642\u0627\u0628\u0644 \u062e\u0648\u0627\u0646\u062f\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f \u0648 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u06a9\u0646\u062a\u0631\u0627\u0633\u062a \u062e\u0648\u0628\u06cc \u0628\u06cc\u0646 \u0645\u062a\u0646 \u0648 \u067e\u0633 \u0632\u0645\u06cc\u0646\u0647 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f.<\/li>\n\n\n\n<li><strong>\u0641\u0631\u0627\u062e\u0648\u0627\u0646 \u0628\u0647 \u0627\u0642\u062f\u0627\u0645 (Call to Action) \u0648\u0627\u0636\u062d: <\/strong>\u0631\u0627\u0647\u0646\u0645\u0627\u06cc\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0631 \u0645\u0648\u0631\u062f \u0627\u06cc\u0646\u06a9\u0647 \u0645\u0631\u062d\u0644\u0647 \u0628\u0639\u062f\u06cc \u0686\u06cc\u0633\u062a\u060c \u0686\u0647 \u062e\u0631\u06cc\u062f \u0628\u0627\u0634\u062f\u060c \u0686\u0647 \u062b\u0628\u062a \u0646\u0627\u0645 \u06cc\u0627 \u062f\u0627\u0646\u0644\u0648\u062f \u06cc\u06a9 \u0645\u0646\u0628\u0639.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0634\u0645\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0644\u0646\u062f\u06cc\u0646\u06af \u067e\u06cc\u062c \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u0639\u06cc\u0627\u0631\u06cc \u0628\u0631\u0627\u06cc \u0633\u0646\u062c\u0634 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0622\u0646 \u0635\u0641\u062d\u0647 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f. \u0627\u06af\u0631 \u0627\u0641\u0631\u0627\u062f \u0632\u06cc\u0627\u062f\u06cc \u0627\u0632&nbsp; \u0644\u0646\u062f\u06cc\u0646\u06af \u067e\u06cc\u062c \u0634\u0645\u0627 \u0628\u0627\u0632\u062f\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0627\u0645\u0627 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0646\u0645\u06cc\u200c\u0634\u0648\u0646\u062f\u060c \u0627\u06cc\u0646 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f 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